thanks for stopping by

Hi, I am Angelika

I tell stories

what i do

Stories with Substance

I am a writer, journalist and media producer. I work with stories, formats and language to make complex subjects understandable and relevant. I approach communication with an editorial mindset shaped by years in journalism: clarity over noise, substance over spin, credibility over attention. In addition to my journalistic work, I operate across PR, marketing and brand strategy. I believe strong communication begins long before campaigns, with a clear understanding of identity, position and purpose.

Angelika schwaff

how i work

Built for Trust

Over the years, I have worked in senior roles across media, content and brand strategy, developing narratives that work across channels and cultural contexts. I understand how stories function differently in editorial environments, owned media and campaigns, and how credibility is built when communication feels consistent, human and grounded in reality. Journalism continues to shape my approach. I think in angles, relevance and timing, and I ask the uncomfortable questions early. Whether I am shaping a brand narrative, advising on PR strategy or developing content formats, my focus is on depth, precision and long-term trust rather than short-lived attention.